Cultural Efforts to Maintain Environmental Sustainability: A Study of the Pragmatics of Politeness on Ethical Planks in Rural Sunda

This study examines politeness utterances implemented with manaa kanban (ethics plank) in Sundanese society. In Japanese culture, this method is intended as a medium for giving specific directions and instructions. the context of research, Kanban has pragmatic goal motivating people to care about cleanliness natural beauty. It also an effort regenerate discourses way life West Java, which always been instilled contains noble values. Methods The research was conducted through field observations, searching data from respondents using taping techniques. theory used pragmatics related principle politeness, relationship between speakers their speech, well soft expressions (kanwa hyougen). Sayang village, Subang, Java. results revealed that some places, there were no garbage disposal facilities, trees promotional media certain interests.